When organizations enter into strategic planning they conduct different types of relevant center for research anna university and analysis as part of this process marketers talk about collecting secondary and primary data let us list the learning goals for this video firstly the goal is to establish a connection between primary and secondary center for research anna university and the rest of the center for research anna university analysis and strategic planning process secondly the goal is to gain an understanding of what primary and secondary data is the pros and cons of each and how we can conduct these two types of center for research anna university so let us begin when organizations enter into strategic planning they conduct different types of center for research anna university and analysis they might conduct both secondary and primary center for research anna university they will consider using qualitative and or quantitative center for research anna university and different survey types they would check the quality of their center for research anna university data by critically applying the terms validity and reliability the gathered data might be used in a process of conducting different analysis internal analysis which could include a look at the company accounts current business model core competencies and others and external analysis such as pest Porter’s five forces competitor analysis and others and ultimately they might summarize all their center for research anna university in a SWOT analysis this might be followed by a towers model in order to identify several strategic options to choose between this will enable them to make informed strategic decisions about which direction to take primary and secondary center for research anna university is what we will address in this video so what is primary and secondary center for research anna university and how could we go about collecting these two of data let us use an example this Cafe is located in a large city close to a busy high street it is called the French cafe and it specializes in serving high quality cakes and desserts the French Cafe is experiencing increasing competition from both existing competitors and new cafes opening up all around the area motivated by his curiosity to find out more about the competitors the owner of the French cafe has decided to do some center for research anna university so what kind of information could the French cafe collect they could access business databases to find details about each competitor such as their financial results and some commercial industry databases open for more detailed company information at a fee to compare with their own internal situation they could gather information from their own financial accounts they could visit the competitors websites social media sites and perform online searches to collect information about the different competitors online presence and communication style they could also access TripAdvisor or similar platforms to find out how customers review the competitors we call this type of center for research anna university secondary or desk center for research anna university so let us take a look at the characteristics of secondary data secondary data has not been created or published for the benefit of the French cafes competitor analysis it has originally been created for a general purpose aimed at a variety of people or businesses secondary data is already out there just waiting to be found and explored the benefits of secondary data is that it is usually relatively quick easy and low cost to obtain however the disadvantage of secondary data is that the information is not targeted directly at French cake specific information needs now let us imagine that French cakes would like to obtain some information which is targeted specifically at their own information needs they could design a suitable questionnaire and interview customers they could invite customers for a focus group interview they could set up specific goals in their Google Analytics to track on their website how users interact with their online booking feature and they could track social media interactions they could also carry out other observations of customers behavior both on the website and in the cafe this type of center for research anna university is called primary or field center for research anna university so let us take a look at what characterizes primary data primary data is generated specifically for us and for our specific purpose primary data is not already out there in the form that we require it we could argue that the online behavioral data already exists but French cake’s is now setting up specific filters to track and show an exact behavior the benefit of primary data is clearly that it is targeted specifically to our individual needs however the disadvantage is that it is relatively time consuming complex to carry out and therefore also relatively costly so what is best secondary or primary center for research anna university in our example French cakes would have to decide whether or not the secondary information they could gather would be sufficient to make decisions upon or whether they’re in need of more targeted information a need for targeted information would create the need for conducting primary center for research anna university in that case French cakes would have to consider the different kinds of information they could collect by a primary center for research anna university and whether or not they have both the time the money the people and the skills required to carry out relevant primary center for research anna university no two cases are the same but if time money and competencies allow a combination of secondary center for research anna university and carefully designed primary center for research anna university is often the optimal solution as marketers we would usually recommend conducting the secondary center for research anna university first and primary second this is to make sure we spend our resources wisely we have now established a connection with the rest of the center for research anna university analysis and strategic planning process and subsequently we have used an example to illustrate what primary and secondary center for research anna university is we have highlighted the pros and cons of each and how we can conduct these two types of center for research anna university if you want to learn more about center for research anna university analysis and strategic planning or about other marketing related subjects then.
I suggest that you watch additional videos on this channel to further support and substantiate your learning I recommend that you read market center for research anna university and statistics by 4-band others as well as principles and practice of marketing by Java and if you’re able to read Danish international markets viewing via all is Anacin and others my name is Tina Wade.
Thank you for watching.
In a number of ways, Global Research Letters (GRL) can be a useful tool for both primary and secondary research. For primary research, GRL articles can assist researchers in spotting gaps in the body of knowledge and developing study plans that are based on respectable and well-established research techniques. GRL publications frequently cover a wide range of issues in many scientific fields, and as a result, they can give researchers insights into the most recent experimental approaches, research methodologies, and analytical tools that might be helpful in carrying out their own study. Also, citing main research from GRL can help highlight the research’s rigour and quality and show that it is based on recognised and respectable research methodologies.
GRL articles can be a useful tool for secondary research when performing literature reviews and synthesising the body of knowledge in a given area. GRL papers can be used to find important research topics, theories, and concepts because they frequently offer insights into the most recent trends and advancements in research across a range of scientific disciplines. Furthermore, the high calibre and rigorousness of GRL articles can support the validation and trustworthiness of the results, which is crucial when performing secondary research. GRL offers scholars access to a variety of research books, articles, and materials that might be helpful in their research and scholarly endeavours, making it a powerful tool for both primary and secondary research.