One of the biggest hurdles to overcome in the world of Youtube is getting noticed. One of the best ways to do that is to climb to the top of the search term rankings and this is a case study on how to do it. We start this case study with a Youtube Channel, the Video Gadgets Journal - a medium sized tech channel that covers smartphones and tablets with reviews and tutorials. Now if this channel were to make general videos about, say, the iPhone 7 or the Samsung Galaxy S7 it's going to struggle because it's competing against heavy weight tech channels that have millions of subscribers and more access and better resources to cover these products. So what the video creator decided to do was focus on a particular niche and create a video not just about tech, not just about iPhones, not just about apps but about one particular app that does something many iPhone and iPad users want - direct screen recording. The reason this particular topic was chosen is because demand outstrips supply. People want to know how to record their iPhones but there isn't enough content on Youtube to support it. A simple search on Youtube shows that thanks to vidIQs Keyword search score. To put this score into context our general advice is if your channel is between 1 and 10 thousand subscribers you want to be looking for keywords with a competition score under 10. For channels between 10 -100,000 subscribers you have a bit more influence so look for competition scores under 40. If you have 100,000 subscribers you can consider yourself an important Youtube influencer and you can create videos for others to follows. If you have less than a thousand subscribers then you need to really dig into a topic that you're passionate about and find unranked keywords that you know are getting some volume. So back to our search topic. We already know there is a need for videos on recording your iPhone and vidIQ's keyword inspector also tells us it's an upward trend too. With all this in mind the Video Gadgets Journal channel went about researching the topic, creating a good quality video and making sure it had all the right keywords in all the right places.

Notice how the same words and phrases appear in the title, video description and video tags. All this helps to reinforce the topic of your video which helps Youtube promote your video. vidIQ can help you build these words and phrases through its suggested video tags and once you've uploaded your video it can also rate your search engine optimization. As we see here this video hits an almost perfect score. So, what happened after this video was uploaded at the start of 2016? Well it was an instant success, averaging 1,000 views a day before climbing to around 2,000 views a day. It's interesting to note the weekly peak in views over the weekend and the figures have remained very consistent meaning this is an evergreen video; one that will always produce solids views rather than declining. The video now sits at the top of several Youtube search pages that revolve around recording iPhone and iPads and the video creator has tweaked the tags over time to make sure it ranks very highly on its tightly focused topic. Now for a very long time this video was kind of one hit wonder for the channel because the video creator didn't follow up this video with more similar content but about a month ago the Video Gadgets Journal decided to revisit the topic and create a whole series of videos on that same topic of recording your iPhone and iPad screens and can you guess what happened? The channel doubled in size virtually over night. And how do we know all this? Because the person talking to you right now is the video creator of the Video Gadgets Journal. I'm a youtuber just like you and I use vidIQ everyday to help create my videos and all the tools you saw in this video are free. If this sort of information fascinates and you want to get ahead of the Youtube game then vidIQ is the place to start. We have amazing tools such as individual video scorecards, social media analytics and video tools to help you copy cards and annotations, create thumbnails and even post your Youtube videos directly to Facebook.

It's free to join so head on over to the website to start youtubing the smart way.